The product innovation laboratory
An environment proper for innovation
Innovation is an incomparable benefit. It means presenting new products and services up to speed with the times and interests of customers. It means providing motivation to employees.
It is fundamental to maintain an environment in which innovation is an uninterrupted process, not an exception. It is an urgent challenge nowadays, marked by a fiercer competition and more and more demanding customers.
Jump to continuous innovation
A dedicated structure
Integrated analysis of the innovation projects
The laboratory has developed a model through which innovation follows a 4-phase process. At the end of each, we evaluate the transition to the next.
The whole process lasts 6 months, at the end of which the innovative project will become an independent product. Moreover, the results obtained will fuel the development of new ideas.
And continuous innovation.
Creation and collection of ideas
Initial evaluation stage: The Innovative Product Identification Committee, composed of members of the Product Innovation Laboratory, conducts a preliminary analysis.
Preliminary design and pre-feasibility survey
Detailed surveys and refining
Execution and feedback
The fourth phase consists in carrying out the projects and verifying the clients' interest for them.
The fourth stage of the evaluation takes place in a meeting - known as the meeting to deliver innovative products. The projects that have been definitively approved enter the portfolio of global business lines, which launch them on different markets.