Many of the largest companies in the world have aggressive corporate sustainability goals which greatly depend on employees’ actions. Yet these companies often lack the tools to motivate employees and track engagement. With help from WeSpire, Caesars Entertainment, one of the world’s largest casino companies, has increased customer loyalty and satisfaction just by growing employees’ level of participation in sustainable activities at work.
Like most large organizations, Caesars has to manage a diverse network of globally decentralized employees. Additionally, they have many line level employees that work without a company email or access to a dedicated computer. So getting employees meaningfully involved in sustainability initiatives can be an even greater challenge. However, Gwen Migita, VP of Sustainability at Caesars Entertainment, focused on three key principles to encourage employees to participate in sustainable practices and drive engagement:
1. Align the Program to Your Brand’s Unique Mission and Values
What’s the true essence and meaning of your brand? Knowing what is at the heart of your brand and translating that into actionable purpose for your employees is a powerful motivator to unite your entire workforce.
2. Leverage Current Events and Existing Initiatives to Further Increase Participation Rates
Boost participation for existing activities around special events such as Earth Day, Senior Appreciation Month and end of year holidays with projects that encourage additional involvement. Creating this extra support rallies team members around the focused programs during strategic times to increase impact.
3. Set Goals and Measure Your Success
Tracking key metrics like employee participation rates and impact, and attributing that impact to your business goals not only provides a basis for ROI, but expands the benefit to other stakeholders—giving everyone the satisfaction of real progress and accomplishment.
