Enel X racing in New York: the future of e-mobility is now

The Formula E world championship has just come to an end in New York with the victory of Jean Eric Vergne, the perfect occasion to celebrate the launch of Enel X’s new business unit for North America

Published on 18 July 2019

Partner Formula E e business e-mobility Nord America - Enel X

From the racing circuit in Brooklyn to the streets of North America.  As New York hosted the closing celebrations of the ABB FIA Formula E World Championship, which has just concluded its season with two days of racing on 13 and 14 July, Enel X launched the new North American e-Mobility business unit, incorporating the eMotorWerks brand, the Enel subsidiary headquartered in the United States that creates smart charging solutions for e-vehicles. These are the same solutions that Enel X provides Formula E as the competition’s Official Smart Charging Partner and which are, in large part, already available for use on the streets of our cities and in our homes.

A new business line for North America

The New York E-Prix provided the perfect occasion to celebrate the new business line announced only days earlier, on 11 July, in Boston. A strong link exists between the experimentation carried out for Formula E and the innovation of Enel X: the same cutting-edge solutions provided by our company for charging the electric single-seaters on the race track are implemented in products destined for daily use, exemplifying our Group’s trailblazing role in the e-Mobility Revolution, making it quicker, smarter and more sustainable.

The integration of eMotorWerks into Enel X is part of this strategy. It is not merely a name change, but the launch of a new product line aimed at bolstering our energy offer in North America – which already included storage, Demand Response and consultancy services – with the smart charging solutions for e-vehicles, previously retailed under the brand eMotorWerks, and with JuicePass, the new charging app from Enel X which is now available in the United States. This development provides added value for our clients and further motivation for the mass take-up of electric cars at a crucial time for the American market, with over 100 new models due to be launched by 2023 and the sale of electric vehicles which, according to Bloomberg New Energy Finance (BNEF), totalled 345,000 units in 2018 (+80% from 2017).

“With our smart charging solutions for e-vehicles we can meet the growing demand for electricity linked to the increasing diffusion of these vehicles while also ensuring the balancing of the grid and the further decarbonisation of the energy and transport sectors,” said Preston Roper, Head of e-Mobility in North America for Enel X: “With the strong growth in sales of e-vehicles in the United States, a trend also confirmed for 2019, there couldn’t be a more appropriate time to raise awareness of the benefits linked to the smart charging of these vehicles.”


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