How is big data analytics used and why?

In the era of big data, the ability to organise, process and understand the huge quantity of information available is key to decision-making processes. Big data analytics can assist cities by improving the services offered to its residents and consequently contributing to a better quality of urban life and safety. Gathering, aggregating and processing data from different sources helps optimise services in response to real demand, providing solutions that are in line with residents’ needs.

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