Providing public EV charging stations at your premises demonstrates that your business embraces technologies that make the planet a cleaner and safer place to live. This signals to customers that your business seeks to encourage globally responsible behaviour and helps to establish your brand as an authority that practices what they preach. You build up trust through your actions.
Customers may also be willing to pay more at a business that demonstrates sustainability with an investment in EV charging equipment. A study by Nielsen in October 2020, found that 72% of respondents from Generation Z were willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.