The energy of Enel X debuts in Japan

Enel X was officially presented at the Italian Embassy in Tokyo, an ideal opportunity to highlight both the brand’s vision and the innovation of its technology and solutions.

Published on 19 April 2019

 Launched of Enel X Japan

The digital innovation of Enel X has launched in Japan, following on from the success of its sustainable and technologically advanced solutions in Europe and the Americas. The brand was officially presented to the Japanese energy community on 15 April at the Italian Embassy in Tokyo, as the former EnerNOC brand retires.

Japan’s energy system and market reforms are increasingly shifting towards the use of renewable sources, which offers  businesses’ new opportunities from their energy consumption. Innovative businesses will have the chance to generate new earnings by making their energy flexibility available to the electricity system as a resource, modulating consumption to respond to fluctuations in energy supply and demand. Enel X has the technological expertise and the financial know-how necessary to maximise financial and operational opportunities for Japanese companies.

"The rebranding is taking place at a historical moment for the Japanese market, the increasing penetration of renewable energies and the ongoing reforms of the electricity market are resulting in important changes, offering a significant opportunity to businesses to change the way in which they consume energy and creating new possibilities for the creation of added value"

Eliano Russo, Head of e-Industries

It is an honour to be hosting the event to launch Enel X in Japan. Italy is one of the countries that are most committed to the sector of renewable energies: a high percentage of our annual energy production originates from renewable sources. Enel X is a leader on the international market, with innovative and sustainable solutions to improve the security and efficiency of the grid.

Giorgio Starace

Italian Ambassador to Japan

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