The Giro E plugs into the Giro d’Italia
Launched this year, Enel X has introduced, alongside the Giro d’Italia, a parallel event for e-bikes
Published on 16 May 2018
This year Enel once again brings its energy to the 18 stages of the Giro d’Italia. For three years the Group has been a sponsor of the long-established cycle race and is a notable presence at the Giro with its information stands in the start and finish villages of each race stage.
However, Enel is generating sparks at this 101st Giro d’Italia with the Giro E, the first race specifically for e-bikes. Enel X is the title sponsor, together with partners Pinarello and Tag Heuer. One of the connected initiatives is a competition in which 36 pink jerseys are at stake and the public is involved at every stage, taking part in the draw by enrolling at the Enel stands.
The Giro E takes place a few hours before Italy’s top cycling event and involves five teams of two riding e-bikes over the same route.
This year the e-bikes have been provided by Pinarello, the market leading company founded by cyclist and entrepreneur Giovanni Pinarello, known as “Nani”, winner of the famous “maglia nera” (the black jersey awarded to the cyclist coming in last in the Giro d’Italia) and a contemporary of the great champions Fausto Coppi and Gino Bartali.
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