The Continuous Innovation of the Innovation Product Lab

The Continuous Innovation of the Innovation Product Lab

For companies, innovation is an incomparable benefit from two points of view. Externally, it consists of constantly presenting new products and services in step with the times and customers’ interests; internally, it provides motivation and enthusiasm to workers. As Erez Tsalik, leading innovation guru, affirms: “having an innovative idea or solution is one of the most beautiful feelings in the world”.

And, as we know, happy people make happy products.

As such, creating a climate in which innovation is a nonstop process and not an exception to the rule is fundamental: an increasingly urgent challenge nowadays in a panorama characterised, on the one hand, by consistently fiercer competition and, on the other, ever more demanding customers.

It has to do with passing from a traditional concept of “incremental” innovation in which ideas and changes present themselves one at a time to a more complete, comprehensive and effective approach: continuous innovation, which is to say a method in which innovation is incorporated into the company’s very processes. This is the only way of keeping up with the demands of the market and of being able to respond creatively and quickly to requests, changes and even dangers without losing sight of old and new competitors. At the same time, this creates an environment in which workers are more satisfied and encouraged to innovate further, thus triggering a virtuous circle.

We have made this new logic ours and we are working in complete synergy with the Enel Group’s Innovation and Sustainability department. In fact, we will soon create a structure with the aim of promoting continuous innovation and transforming it into a value for the company and our customers: the Innovation Product Lab.

Innovation Product Lab has developed a model in which innovation follows a process divided into 4 phases. At the termination of each phase, there will be an evaluation to determine whether or not to continue on to the next phase and how to carry out the next phase. In summary, the progression can be outlined as follows:

 First phase: creation and collection of ideas

 Initial evaluation stage: the Innovative Products Scouting Committee, made up of members of the Innovation Product Lab, carries out a preliminary screening

 Second phase: only approved projects begin the preliminary design phase and the pre-feasibility study


Second evaluation stage: the Innovative Products Screening Committee initiates a more technical and detailed business evaluation involving the Global Product Lines and the company’s other commercial functions relevant to the projects

Third phase: further studies on the project’s feasibility; fine-tuning

Third evaluation stage: the Innovative Products Committee approves the projects for their execution phase

Fourth phase: realisation of the projects and verification of their interest to the customers

 Fourth evaluation stage: at a meeting –known as the Innovative Products Hand-over Meeting– the projects that have been definitively approved pass to the Global Product Lines, which is concerned with their implementation across various markets.


In total, the whole process will last approximately 6 months, at the end of which not only will the innovative project become a product in its own right, but with the results obtained it will also foster the development of new ideas.

And innovation continues.

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