Art and enterprise: Enel wins Corporate Art Award 2017
The Sala Spadolini in the Collegio Romano, illuminated by images of arts patronage projects projected onto the videowall, is a perfect metaphor for the interaction between art and business innovation. No better location could exist than this room at the Ministry of Cultural Heritage and Activities to host the ceremony to acknowledge examples of excellence in arts patronage, an event at which our Group was presented with the Corporate Art Award 2017 “for its ability to promote historical heritage and urban projects through artistic lighting”. The initiative, part of Confindustria’s corporate Culture week, was attended by 80 companies and 20 institutions, from 18 countries and 4 different continents.
The ceremony was opened by the Minister of Cultural Heritage, Dario Franceschini, who pointed out how the business incentive provided by the Artbonus decree “has certainly represented a tax advantage but also a contribution towards breaking down ideological barriers. In recent years, it has enabled us to achieve in excess of 200 million donations, with over 600 donors for 1600 projects”.
The Patrons of the 21st century were presented by Luca Desiata, professor of Corporate Art at the LUISS Business School, who proudly pointed out that “five centuries after the Medici in Florence, Italy today is making a comeback as a world capital of international patronage”.
The intention to follow the light in fibre optics is a project which sees us engaged in Italy with heavy investments, both as regards public lighting and artistic lighting, so to receive this award today is a great honour for us
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