Another important speech was made by Professor Ishii of Waseda University, who provided an outline of the Japanese energy market. It was then the turn of, Enel X, the protagonists of the new power economys to describe the role of the company in the energy transition in Japan: Eliano Russo, Head of e-Industries at Enel X and Jeff Renaud, Head of Asia Pacific at Enel X. “The rebranding is taking place at a historical moment for the Japanese market,” explained Eliano Russo, “the increasing penetration of renewable energies and the ongoing reforms of the electricity market are resulting in important changes, offering a significant opportunity to businesses to change the way in which they consume energy and creating new possibilities for the creation of added value.”
Adding to the discussion was Michael Mroczek, Chairman of the European Business Council of Japan, with a talk highlighting the key role that energy flexibility plays in increasing competition between industry players, and thereby improving the offer available for customers.
Enel X is currently the largest demand response aggregator in Japan, with 160MW managed from a portfolio of 120 clients. Over 150 Japanese businesses to date have already turned to the energy market expertise of Enel X, which expects to supply about 20% of the total power flexibility for Japan’s emerging balancing reserves in 2019. The mission of Enel X Japan henceforth is to ease and encourage the energy transition that is already underway, by helping the players make the most of their operational flexibility, increasing profitability and reducing consumption in the name of environmental sustainability.
Attentive to local impact while committed to a global outlook, with a constant focus on customer needs, Enel X is now sharing its philosophy in the land of the Rising Sun. For a more sustainable world, built with smart, ecological solutions.