December is just around the corner, that special month where consumers begin to strongly demand products and services to meet their needs that month, and this is when you must take advantage of the full potential of Seasonal Marketing so that your company or business achieves not only greater sales, but new customers, in addition to the loyalty of existing ones.
There is a golden law in marketing that states: "Your customers may forget what you are communicating, but they will never forget how you made them feel," and we can see this in super-positioned brands like Coca-Cola, which invest thousands of dollars annually in their Seasonal Marketing strategies so that the positive emotions that come with those dates are associated with their product.
What should you do to have a good Seasonal Marketing strategy?
1) The first step towards developing an effective strategy is to choose which dates of the year fit the nature of the products or services you offer. After all, it's all about combining your offers with the wishes of your consumers and offering them unforgettable experiences.
2) Take the time to understand the psychology that is behind each of the festivities, so you will be more in tune with the interests and needs of your customers on those dates.
3) Use all available platforms, because it's not just about offering promotions, but about emotionally connecting with your customers.
Lighting to dazzle your customers
How many times have you walked into a store just because it was striking? Not only is there a high probability that you end up touring all the aisles, but that you go out with several purchases in your hands, because decoration and lighting play an important role when creating sensations.
A success story linked to lighting was that when Heineken left football fans out of breath during the 2018 UEFA Champions League final. On that occasion the brand created a VIP area with a giant screen. The way the lights were distributed resembled the ceiling of the stadium and on the floor there were several mini rooms distributed throughout the place. Attendees were able to live the championship final with the privilege of having privacy and comfort of being at home, but living the emotion as if they were on the playground itself.
Get advice and start creating stunning atmospheres
So now you know that using holiday-inspired lighting according to help you offer memorable experiences to your consumers is important, but you should also know that there is a thin line between shining with dazzling tones and dazzling everyone's sight with excess lighting.
To achieve the best atmosphere, the most avant-garde option is to use LED technology, since it offers you not only an extensive color variety, but also fits very well with ambient lighting and provides greater visual comfort. On the other hand, it is very efficient and economical, has a lower energy demand and has a useful life between 3 and 10 years.
Light is such a versatile resource that with just varying the tones you can completely modify the atmosphere of a space and contribute to the mood of people. So if you have a creative concept in mind for your Seasonal Marketing strategy and want to be a success story, at Enel X we can advise you on everything you need, click here and learn more.
